Why “Opinions Are My Own” Culture is Hurting Brands

Why "Opinions Are My Own" Is Hurting Brands

We’re on the cusp of a new decade, and it’s going to look way different than the one we’re coming out out. Think of all the changes that have taken place in the past 10 years because of the ‘smart phone’.

Communications online are only going to expand, and we are still so early on in this new generation of tweets and hashtags. Which is why I believe the current online culture of “Opinions Are My Own” is hurting brands.

Here’s why I think that.

Imagine you’re looking to start a new job, and you start doing some research about the current employees that work there. You come across 2 or 3 different twitter profiles of managers, and their bio reads,

“Opinions are my own”

One of the first thoughts I have is always…well, obviously.

It makes me think that the company is rigid in how they allow their employees to express themselves. It also tells me that the company is really worried about their online persona, even if they don’t tell the employee to add those 4 little words.

The fact that some employees still do suggests we’re still wading through what it all means to be connected online in 2020 and beyond.

Which is where I believe the problem stems from.

Social media is personal. But so is business. Business couldn’t be anymore personal. Employees are your biggest assets and natural brand promoters.

The last thing you want to do is to have a negative perception of your company, which is why I believe the “tweets are my own” culture initially started.

This is why I also believe it’s having the opposite effect as more and more people are connecting online and the world is becoming more acclimated to the digital life.

People have personal accounts, and people also work for big businesses.

With that being said

I do believe what you say matters, and you shouldn’t be posting anything stupid online.

Especially if you’re representing your company.

If you’re an 18 year old college student, it’s OK to post dumb things on your twitter feed. Just make sure to tidy things up when you jump into the job market.

For everyone else, there’s a time and place for funny memes and opinions.

It’s called the weekend and Facebook.

I’m slightly kidding, but not really.

There still needs to be an exercise of caution when you’re on social media and actively promoting your company or personal brand, but I don’t believe no one needs to outright “say it” in their bio.

Let your tweets do the talking, and use your bio to tell me what your favorite hobby is. My favorite hobby is disc golf, if you were wondering.

I enjoy writing on topics such as SEO, Lead Generation and Digital Marketing Trends.

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